
Hey class, sorry I had to canceled today. Here are some notes from your colleague, Natalie Freilich, which we would have gone over together today. Feel free to comment or add your own response, for sake of participation.
"Major Companies are trying to keep their multi-billion dollar industry afloat and prospering by subconsciously brain washing us into this media/advertisement/consumption culture cycle that we cannot get out of. It is time to stop and take a step back to see how we are being manipulated." -Natalie Freilich
Key Tensions/Questions Generated by the Reading
•The range of Adbusters’ readers vary from high schoolers to people in their middle ages. Who do you think will take the most action to change their lives? The cynical youth or the tired adults?
•What can we each do to diminish major corporations and brandings hold over our lives?
•Is branding and monopoly the same thing? If one is removed will it diminish the other or will one continue to flourish on its own?
•The youth controls what is “cool.” How did we psychologically make branding the most important things in our lives?
•Do you seek the truth behind what your professors say? Or simply write down your notes to pass the class? Do seek further information?
•Have you made some change lately? Step out of the box and take a look at your life – do you want the American Dream or your own?
Definitions/New Terminology
•Mental Detox: The act of stepping away as much as possible from technology and proceeding to live your life for a period of time without it. To stop living virtually and begin to experience life in real time and the real world around you.
•Neocon: A liberal who has turned conservative. Usually from an intellectual community. Modern liberalism has not turned out the way they wanted so they switch to neoconservatism. Some have dropped out of the government and gone into colleges and the media futher influencing others.
•Heterodox: not conforming with accepted or orthodox standards or beliefs.
•Branding: the promotion of a particular product or company by means of advertising and distinctive design.
Notes
•Major corporations have led to major consumption, which in turn has led to increased destructiveness of our environment. As we learned at the beginning of the year, more people know of the Mercedes Benz car logo than what poison ivy looks like.
•Wanting to become a graphic designer with advertisement, that would perhaps entail me working for one of these large corporations. AdBusters has made me aware since last year of the negative effects of large scale branding. If possible, I would like to work on a smaller scale with smaller and local companies, improving their design and logos.
•Declutter, declutter, declutter. Declutter information, stuff, and propaganda.
•Anyone can do this, it is not limited to the youth or the old.
Adbusters Articles, take a look (links below):
Neocon IndoctrinataionA Textbook InsurgencyMcCrriage of Justice